Creating Purposeful Leadership

Using the PrimeFocus framework to create the conditions required to acheive the leadership purpose and vision

Developing Purposeful Organizations

“The mystery of human existence lies not in just staying alive, but in finding something to live for.”

Fyodor Dostoyevsky

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CONTENTS

Why are we here

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The PrimeFocus TM model 6 8 Conditions for Purposeful Organizations 7 A Starting Point for Discussion 8 And Finally 11 Complete the PrimeFocus TM Assessment 13 About Us 15 Contact Details 18

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Purposeful organizations have the energy to create and grow, to overcome seemingly insurmountable problems

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WHY ARE WE HERE

Everything in life has its purpose and when life steps out of line with purpose, or fails to adapt to changing contexts, unintended outcomes result. So it is with organizations. . At Primeast, we believe the fundamental nature of true and inspiring leadership is that ‘leaders see a better future and create the conditions in which it will happen.’

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8 CONDITIONS FOR PURPOSEFUL ORGANISATIONS

PURPOSE Why do we do what we do? VISION What will this look like in detail, at any given time? ENGAGE Who needs to know and be involved, and how? STRUCTURE What processes, plans, policies and other structures do we need? CHARACTER What are our values and how do we behave to deliver our purpose? RESULTS What do we need to measure to track our progress to the vision? SUCCESS What does this mean personally to everyone involved? TALENT How can we recognize, value, develop and use our strengths in delivering our purpose? .

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PURPOSE On a departmental level and as a subset of the company’s purpose, what is the purpose of your function, department or team? What are you fundamentally here to do? VISION Where will the people you lead be at a specific point in time in the future? What have you done to co-create this vision with your team and other stakeholders? ENGAGEMENT How effective and systematic is engagement for you, your team and your other stakeholders? How do you currently engage, what methods do you use and what gaps can you identify? STRUCTURE What structures and processes can you put in place to enable your purpose and vision to be delivered efficiently? For example, team structure, performance objectives, reviews, charts, diagrams, meetings, policies and plans.

A STARTING POINT FOR DISCUSSION

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CHARACTER Company values and leadership principles provide clear signposts to the behaviors which will deliver purpose and vision. Translate these into team charters to improve collective performance. RESULTS Identify the most important measures for direction and pace towards your vision. How aligned are personal results to those of the team? SUCCESS Share as a team how everyone feels about success in the context of what they do in order to cultivate team success. Agree how to celebrate to reinforce the team purpose.

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AND FINALLY

HUMAN TALENT A high-performing team or organization is one where everyone knows what they’re good at and teams consciously play to their strengths. Individuals are given the opportunity to bring the best of themselves to work each day. This requires systematic analysis and sharing. At Primeast we call this talent liberation . Our facilitators are accredited in a number of tools which can be applied to help you achieve this as part of a broader leadership development program.

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PrimeFocus TM

COMPLETE THE PRIMEFOCUS™ ASSESMENT

You can complete an initial PrimeFocus TM Assessment online today and you’ll receive a summary report on how you feel your organization performs when it comes to purpose-driven leadership and cultural alignment. Speak to our team for more information regarding a detailed PrimeFocus TM assessment and how we can support you in developing a purposeful, culturally aligned organization. .

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www. primeast.com/us + 1 609 6428821 (USA ) | T:+44 (0) 1423 531083 (EMEA)

ABOUT US We listen, understand and develop customized training and development solutions for our clients, working with you to create outstanding organizational cultures with high performance leadership, strategically aligned and engaged people, equipped to succeed in the face of change and challenge. Our background in experiential learning has informed an approach to leadership development which focuses on the application of learning. As a result those who take part in our programs report an enduring impact with significant and tangible results.

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Our team of over 120 associates, accredited coaches, facilitators and consultants reaches across the globe which means we provide the right fit for your organization in terms of skills, experience, cultural sensitivity and language competency. Last year we delivered client programs in 40 countries, 6 languages and within 11 different industries. With headquarters in the UK and North American headquarters in New Jersey, we are easily accessible, wherever you are based.

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CREATING PURPOSEFUL LEADERSHIP

We work with leaders and organizations to transform cultures and create the leaders needed to deliver growth and affect real, positive change. Many culture programmes begin with understanding purpose and values which is where we employ the PrimeFocus TM framework. During the initial consulting stage we will help to identify the current state and the actions and development required to achieve the desired future state. Working collaboratively with your teams, we will design and deliver the events, programmes and interventions needed to ensure the whole organization is aligned to be able to achieve the leadership vision. An example Leader Alignment program is shown opposite which was designed as part of an organizational change program.

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CREATING PURPOSEFUL LEADERSHIP

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SENIOR LEADERS Empowering teams to work collaboratively, effectively and positively

EMPOWERING TALENT & TEAMS

UNIT 1 - PURPOSEFUL LEADERSHIP

LEADER ALIGNMENT

MANAGER COHORT

MODULE 6: COMMITMENTS

MODULE 4: ADVANCED LEADERSHIP SKILLS

MODULE 1: SELF AWARENESS

MODULE 2: AUTHENTIC LEADER

MODULE 3: HIGH PERFORMING TEAMS

MODULE 5: RAISING PERFORMANCE

VILT 7: COMMUNICATI ON

VILT 5: TEAM NORMS

VILT 10: VALUES & CULTURE

VILT 3: LEADERSHIP PERSPECTIVES

VILT 1: SELF

VILT 6: SUSTAINING PERFORMANC E

VILT 2: IMPACT ON OTHERS

VILT 8: STAKEHOLDER

VILT 11: COACHING FOR SUCCESS

VILT 4: AGILE THINKING

VILT 9: CUSTOMER

ONBOARDING

GRADUATION

PROJECT BRIEFING

PROJECT PRESENTATIONS

WORKPLACE/INNOVATION PROJECTS

VILT 12: COMMITMENTS

1-2-1 COACHING – SUBJECT TO FRAMEWORK/TOOL

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CONTACT DETAILS

For a fresh approach to leadership development that works and helps you meet the challenges you face, speak to one of our team

PRIMEAST NORTH AMERICA

1600 Perrineville Road, Monroe Township, NJ 08831, United States

Tel: +1 609 6428821 Email: beth.williams@primeast.com PRIMEAST GLOBAL HEADQUARTERS 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom Tel:+44 (0) 1423 531083 Email: client.support@primeast.com

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“Purpose matters now, more than ever before” Clive Wilson

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