Transforming cultures with Value-based Leadership

Transforming Cultures with Barrett Values

DEVELOPING VALUES BASED LEADERSHIP

CONTENTS

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Evidence-Based Development

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Leading with Purpose and Values A Framework for Strategic Alignment

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What is CTT

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Why Use the CTT Assessment

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Seven Levels of Assessment

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Beyond Maslow

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Applying the Barrett Values Model

Delivering Barrett Values

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Our Approach

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Features and Benefits

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Performance Matters, People Count About Primeast

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How We Work

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Approaching Development Differently

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Contact Details

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Organizations don’t transform, people do” Richard Barrett

EVIDENCE BASED DEVELOPMENT

Research has shown that employees choose to offer or withhold approximately 41% of their discretionary energy to their employer depending on how engaged they feel with their organization, its purpose, its vision and its values (Barrett Values Centre).

Furthermore, Hewitt research on the 100 best and worst companies to work for, analyzed values as a key determinant of employee well-being.

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We believe a thriving values-driven organizational culture is fundamental to driving sustainable success.

LEADING WITH PURPOSE AND VALUES

Primeast has been working with organizations globally, helping them to align organizational purpose and values resulting in significant improvement in performance and efficiency. We developed the PrimeFocus TM framework which underpins our consulting and leadership development work. The model can be used to inform initial conversations regarding organizational alignment which can then be used to prompt and identify areas for investment and focus. You can take our initial PrimeFocus TM assessment as a starting point for discussions with your teams. Where the culture is identified as a barrier to achieving the vision, we will work with organizations to transform organizational culture to support the leadership vision. The CTT framework is just one of the tools we might employ to support organizations where it has been recognized that there is a specific need for cultural alignment, or development of values-based leadership.

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PrimeFocus TM

A FRAMEWORK FOR STRATEGIC ALIGNMENT

COMPLETE THE SELF ASSESSMENT

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WHAT IS CTT?

The Cultural Transformation Tool (CTT®) or Barrett Values model, includes a suite of values assessments which can be employed to measure the personal values of employees, their perception of the current culture values and their desired values for the organization’s future success. It provides exactly the kind of measurement organizations need to find out how engaged and aligned to the organization’s purpose their employees are. In addition, it provides clear indications of the priorities for change that employees see.

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WHY USE THE CTT ASSESSMENT?

Values inform behaviors and when employees begin to understand on a deeper level how values impact on their own behavior and the behavior of others they can start to negotiate improved working relationships with their colleagues and in the teams they operate.

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“ Culture is the way things get done around here ”

SEVEN LEVELS OF ASSESSMENT

The Cultural Transformation Tools (CTT) ® framework prioritizes the areas that are important to employees in terms of culture, engagement and future success. The tool is effective in supporting transformational change within organizations. This is achieved by comparing current culture values with the aspirations and purpose of an organization.

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The conceptual thinking behind the 7 Levels model is based on Maslow’s hierarchy of needs.

BEYOND MASLOW

Levels 1-3 correspond to Maslow’s hierarchy, and are applied to individuals and organizations. They relate to the organization’s survival and operating capability.

Level 4 is a transitional stage which illustrates that the organization is looking beyond its day-to-day activities and beginning a change journey.

Levels 5-7 provide a framework of higher-level values. It is in these levels that employees feel a strong sense of engagement, loyalty, teamwork and community.

Employees operating at this level will engage and willingly give their discretionary energy through levels 5-7.

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APPLYING THE BARRETT VALUES MODEL

Working with Primeast to deliver the CTT® framework ensures that all employees get the appropriate support and guidance throughout the process. This includes coaching and follow-up sessions, helping to align personal values with those of the organization for a more cohesive approach. Primeast accredited Barrett Values coaches are experienced in the implementation of the Cultural Transformation Tools (CTT ®) – a diagnostics and evaluation model – ensuring ‘stickability’ and long term sustainable behavior change. This results in greater impact and return on investment with regards to ongoing organization development, with a clear focus on the future.

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DELIVERING BARRETT VALUES THE PRIMEAST PROCESS

ENGAGE

LEARN

SUSTAIN

APPLY

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4 5

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Create culture development action plan and implement

Share results, explore key words and hold dialogue with employees

Identify associated behaviors for achieving

Agree purpose and intended outcomes of the survey work

Conduct cultural values assessment and supporting surveys

Gain high- level support for prioritized

values to focus on

desired culture

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OUR

Our delivery is framed around our own ELAS TM development model.

APPROACH

Engage We listen and build engagement, working collaboratively to develop the most effective solution. Learn Blended learning tools are designed by our dedicated Program Design team. Apply Concepts and skills development are examined in the workplace context for easy application and long-term behavior change. Sustain Follow-up coaching and support yields greater impact and long-lasting results.

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ENGAGE

SUSTAIN

LEARN

APPLY

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FEATURES AND BENEFITS

FEATURES  Initial survey capturing current and desired culture values  Customizable questionnaire  Reports generated - from individual to organization- wide  Easy-to- read numeric, verbal and visual messages  At-a-glance picture of alignment between individual and corporate cultures  Identification of key challenges and opportunities  A detailed Leadership 360 ° profile BENEFITS  A compelling means of identifying opportunities for transformation  Access to case studies of other successful transformations based on CTT® diagnosis

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Guidance on strategic diagnosis

 Provides focus for transformation with high levels of engagement at multiple levels within the business  Offers a platform to engage meaningfully with people

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PERFORMANCE MATTERS PEOPLE COUNT

Primeast work with you, collaboratively, to help you meet the challenges of an unpredictable world where metrics matter and people are the drivers of organizational growth. Primeast provides an end-to end process, designing customized solutions to support leadership development needs at all levels, from graduates and first-line managers to senior leadership executives. Accredited in a range of leadership tools and development methods, our consultants are industry-experienced and highly skilled at supporting teams and individuals, applying a proven toolkit in a flexible way.

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ABOUT PRIMEAST

Primeast has been operating for over 30 years, serving clients in the field of leadership development globally across a range of sectors including technology, finance, energy and petrochemical, automotive, manufacturing, pharmaceutical, bio-sciences and healthcare industries. We have a proven track record in delivering significant impact and tangible results. As trusted partners, we work with organizations to develop leadership effectiveness, yielding exciting results: high-performing teams that work efficiently, cohesively and dynamically to overcome project restrictions in order to deliver faster and better with profound cost savings. Our background in experiential learning has informed our approach, which focuses on the application of learning to the specific organizational and sector challenges that individuals and teams face. As a consequence, clients report embedded behavior change and long-term return on investment.

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HOW WE WORK

When professional development focuses on function and delivery in isolation, it becomes transactional, and typically results in a return to default behaviors. Our approach is rooted in experiential development and the application of learning back in the workplace. Our facilitators understand the specific organizational challenges of our clients, and proactively manage the learning experience to ensure participants apply their learning directly. As a result, participants and clients report long-term impact, genuine behavior change and significant, measurable outcomes. From the outset, we listen, engage and align ourselves with your organization, so that we are able to actively manage the learning transfer at the point of delivery. Our associates and consultants are highly skilled, industry-experienced and accredited in a range of evidence-based leadership development tools and methods.

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APPROACHING DEVELOPMENT DIFFERENTLY The benefits of working with PRIMEAST

IMPACT – Empowering leaders with the skills to continue developing self and others for long-term results WORLDWIDE – Serving you locally, with global reach; 120+ associates worldwide, providing culturally sensitive expertise where you need it EXPERIENTIAL – Real transfer of learning to workplace; applied and embedded behavior change EXPERTISE – Certified and industry experienced consultants delivering highly engaged, managed and applied learning TRUSTED – Working as trusted partners developing the most effective solution to ensure desired outcomes are achieved SUPPORT – Dedicated project teams, including design and administration, ensuring a pain-free and impactful experience

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CONTACT DETAILS For a fresh approach to leadership development that works and helps you meet the challenges you face.

PRIMEAST NORTH AMERICA 1600 Perrineville Road, Monroe Township, NJ 08831, United States Tel: +1 609 642 8821

Email: beth.williams@primeast.com

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