Transforming Cultures Driving Performance 2023

A Framework for Strategic Alignment

Primeast works with organisations to develop purposeful leadership, using our own PrimeFocus framework.

Working with leaders, we help them identify and then create the conditions needed to achieve the purpose and vision.

Culture is the condition that drives performance. It is the way things are done, the way people behave and it defines the ‘character’ of the organisation which is the reason customers want to work with you and the reason people want to come to work for you. Culture is not ‘done’ overnight, it must be created over time and it must be crafted by your organisation’s leaders – it takes energy, skill, and commitment. We support organisations as they undertake this journey, providing the skills, knowledge and processes to affect meaningful change and the cultural transformation needed to achieve the organisation’s vision.

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