Transforming Cultures Driving Performance 2023

Leading with Purpose and Values

Primeast has been working with organisations globally, helping

exists. It must be compelling and generate pride, passion and

them to align organisational purpose and values resulting in

commitment within your organisation.

significant improvement in performance and efficiency.

Leaders must then create the vision – this is a critical piece of

work which must serve to engage your employees. The

We developed the PrimeFocus TM framework which underpins

direction of travel must be clear so that everyone, including all

our consulting and leadership development work. The model

stakeholders, can mobilise and contribute to achieving it.

can be used to inform conversations regarding strategic

Only then, can leaders begin to create the conditions, most

alignment which can then be used to prompt and identify areas

significantly, the culture/character, to achieve the leadership

for investment and focus.

vision. Unless you have created a clear purpose and vision

Leaders must begin by developing a clear purpose. Everything

first, it is impossible to define the culture you need to get there.

else comes from purpose. It is the reason your organisation

This is the nature of ‘purposeful leadership’.

www.primeast.com

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