Improving performance through purposeful leadership

Developing Purposeful Organisations

“The mystery of human existence lies not in just staying alive, but in finding something to live for.” Fyodor Dostoyevsky +44 (0) 1423 531083 (EMEA) | +1 609 642 8821 (USA)


Why are we here?


The PrimeFocus TM model 6 8 Conditions for Purposeful Organisations 7 A Starting Point for Discussion 8 And Finally 11 Complete the PrimeFocus TM Assessment 13 About Us 15 Contact Details 16

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Purposeful organisations have the energy to create and grow, to overcome seemingly insurmountable problems


Everything in life has its purpose and when life steps out of line with purpose, or fails to adapt to changing contexts, unintended outcomes result. So it is with organisations. At Primeast, we believe the fundamental nature of true and inspiring leadership is that ‘leaders see a better future and create the conditions in which it will happen.’

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PrimeFocus TM


PURPOSE Why do we do what we do? VISION What will this look like in detail, at any given time? ENGAGE Who needs to know and be involved, and how? STRUCTURE What processes, plans, policies and other structures do we need? CHARACTER What are our values and how do we behave to deliver our purpose? RESULTS What do we need to measure to track our progress to the vision? SUCCESS What does this mean personally to everyone involved? TALENT How can we recognise, value, develop and use our strengths in delivering our purpose?


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PURPOSE On a departmental level and as a subset of the company’s purpose, what is the purpose of your function, department or team? What are you fundamentally here to do? VISION Where will the people you lead be at a specific point in time in the future? What have you done to co-create this vision with your team and other stakeholders? ENGAGEMENT How effective and systematic is engagement for you, your team and your other stakeholders? How do you currently engage, what methods do you use and what gaps can you identify? +44 (0) 1423 531083 (EMEA) | +1 609 642 8821 (USA)

STRUCTURE What structures and processes can you put in place to enable your purpose and vision to be delivered efficiently? For example, team structure, performance objectives, reviews, charts, diagrams, meetings, policies and plans CHARACTER Company values and leadership principles provide clear signposts to the behaviours which will deliver purpose and vision. Translate these into team charters to improve collective performance. RESULTS Identify the most important measures for direction and pace towards your vision. How aligned are personal results to those of the team? SUCCESS Share as a team how everyone feels about success in the context of what they do in order to cultivate team success. Agree how to celebrate to reinforce the team purpose. +44 (0) 1423 531083 (EMEA) | +1 609 642 8821 (USA)


HUMAN TALENT A high-performing team or organisation is one where everyone knows what they’re good at and teams consciously play to their strengths. Individuals are given the opportunity to bring the best of themselves to work each day. This requires systematic analysis and sharing. At Primeast we call this talent liberation . Our facilitators are accredited in a number of best-in-class techniques to help you achieve this as part of a broader leadership development programme.

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PrimeFocus TM


You can complete an initial PrimeFocus TM Assessment online today. You’ll receive a summary report on how you feel your organisation performs when it comes to purpose-driven leadership and cultural alignment. Speak to our team for more information regarding a detailed PrimeFocus TM assessment and how we can support you in developing a purposeful, culturally aligned organisation. .

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. ABOUT US We listen, understand and develop customised training and development solutions for our clients, working with you to create outstanding organisational cultures with high performance leadership, strategically aligned and engaged people, equipped to succeed in the face of change and challenge. Our background in experiential learning has informed an approach to leadership development which focuses on the application of learning. As a result those who take part in our programmes report an enduring impact with significant and tangible results.


Our network of over 120 associates, accredited coaches, facilitators and consultants reaches across the globe which means we provide the right fit for your organisation in terms of skills, experience, cultural sensitivity and language competency. Last year we delivered client programmes in 40 countries, 6 languages and within 11 different industries. With headquarters in the UK and a subsidiary office in the USA, we are easily accessible, wherever you are based. +44 (0) 1423 531083 (EMEA) | +1 609 642 8821 (USA)


PRIMEAST GLOBAL HEADQUARTERS 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom Tel:+44 (0) 1423 531083 Email: PRIMEAST NORTH AMERICA 1600 Perrineville Road, Monroe Township, NJ 08831, United States Tel: +1 609 642 8821 Email: For a fresh approach to leadership development that works and helps you meet the challenges you face, speak to one of our team.

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“Purpose matters now, more than ever before” Clive Wilson

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