Barrett Values Guide

Developing Values-Based Leadership

Evidence-Based Development

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CONTENTS

Leading with Purpose and Values

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A Framework for Strategic Alignment

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What is CTT

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Why Use the CTT Assessment

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Seven Levels of Assessment

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Beyond Maslow

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Applying the Barrett Values Model

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Delivering Barrett Values

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Our Approach

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Features and Benefits

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Performance Matters People Count

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About Primeast

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How We Work

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Approaching Development Differently

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Contact Details

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Organisations don’t transform, people do ”

Richard Barrett

Research has shown that employees choose to offer or

EVIDENCE BASED DEVELOPMENT

withhold approximately 41% of their discretionary energy

to their employer (Barrett Values Centre), depending on

how well-engaged they feel with their organisation, its

purpose, its vision and its values.

Furthermore, Hewitt research on the 100 best and worst

companies to work for, analysed values as a key

determinant of employee well-being.

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We believe a thriving values-driven organisational culture is fundamental to driving sustainable success.

Primeast has been working with organisations globally,

LEADING WITH PURPOSE AND VALUES

helping them to align organisational purpose and values

resulting in significant improvement in performance and

efficiency.

We developed the PrimeFocus TM framework which

underpins our consulting and leadership development

work. The model can be used to inform initial

conversations regarding organisational alignment which

can then be used to prompt and identify areas for

investment and focus. You can take our initial

PrimeFocus TM assessment as a starting point for

discussions with your teams.

The CTT framework is just one of the tools we might

employ to support organisations where it has been

recognised that there is a specific need for cultural

alignment, or development of values-based leadership.

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PrimeFocus TM

A FRAMEWORK FOR STRATEGIC ALIGNMENT

COMPLETE INITIAL ASSESSMENT

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WHAT IS CTT

The Cultural Transformation Tool (CTT®) framework, also

known as Personal Values Assessment, measures the

personal values of employees, their perception of the current

culture values and their desired values for the organisation’s

future success. It provides exactly the kind of measurement

organisations need to find out how well their employees are

engaged and aligned. In addition, it provides clear indications

of the priorities for change that employees see.

Furthermore, Hewitt research on the 100 best and worst

companies to work for, analysed values as a key determinant

of employee well-being.

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The CTT® framework measures the personal values of

WHY USE THE CTT ASSESSMENT

employees, their perception of the current culture values

and their desired values for the organisation’s future

success. It provides exactly the kind of measurement

organisations need to find out how well their employees

are engaged and aligned. In addition, it provides clear

indications of the priorities for change that employees see.

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“ Culture is the way things get done around here ”

The Cultural Transformation Tools (CTT) ® framework

SEVEN LEVELS OF ASSESSMENT

prioritises the areas that are important to employees in

terms of culture, engagement and future success. The tool

is effective in supporting transformational change within

organisations. This is achieved by comparing current

culture values with the aspirations and purpose of an

organisation.

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BEYOND MASLOW

The conceptual thinking behind the 7 Levels model is

based on Maslow’s hierarchy of needs.

Levels 1-3 correspond to Maslow’s hierarchy, and are

applied to individuals and organisations. They relate to the

organisation’s survival and operating capability.

Level 4 is a transitional stage which illustrates that the

organisation is looking beyond its day-to-day activities and

beginning a change journey.

Levels 5-7 provide a framework of higher-level values. It is in these

levels that employees feel a strong sense of engagement, loyalty,

teamwork and community.

Employees operating at this level will engage and willingly give their

discretionary energy through levels 5-7.

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Working with Primeast to deliver the CTT® framework

APPLYING THE BARRETT VALUES MODEL

ensures that all employees get the appropriate support and

guidance throughout the process. This includes coaching

and follow-up sessions, helping to align personal values

with those of the organisation for a more cohesive

approach.

Primeast accredited Barrett Values coaches are

experienced in the implementation of the Cultural

Transformation Tools (CTT ®) – a diagnostics and

evaluation model – ensuring ‘stickability’ and long term

sustainable behaviour change. This results in greater

impact and return on investment with regards to ongoing

organisation development, with a clear focus on the future.

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DELIVERING BARRETT VALUES THE PRIMEAST PROCESS

ENGAGE

LEARN

SUSTAIN

APPLY

3 4

5 6

1 2

Share results, explore key words and hold dialogue with employees

Agree purpose and intended outcomes of the survey work

Identify associated behaviours for achieving

Create culture development action plan and implement

Conduct cultural values assessment and supporting surveys

Gain high- level support for prioritised

values to focus on

desired culture

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Our delivery is framed around our own ELAS TM

OUR APPROACH

development model.

Engage

We listen and build engagement, working collaboratively to

develop the most effective solution.

Learn

Blended learning tools are designed by our dedicated

Programme Design team.

Apply

Concepts and skills development are examined in the

workplace context for easy application and long-term

behaviour change.

Sustain

Follow-up coaching and support yields greater impact and

long-lasting results.

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ENGAGE

SUSTAIN

LEARN

APPLY

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FEATURES AND BENEFITS

FEATURES

▪ Initial survey capturing current and desired culture

values

▪ Customisable questionnaire

▪ Reports generated - from individual to organisation-

wide

▪ Easy-to- read numeric, verbal and visual messages

▪ At-a-glance picture of alignment between individual and

corporate cultures

▪ Identification of key challenges and opportunities

▪ A detailed Leadership 360° profile

BENEFITS

▪ A compelling means of identifying opportunities for

transformation

▪

Access to case studies of other successful

transformations based on CTT® diagnosis

▪

Guidance on strategic diagnosis

▪ Provides focus for transformation with high levels of

engagement at multiple levels within the business

▪ Offers a platform to engage meaningfully with people

Research has shown that employees

choose to offer or withhold approximately

41% of their discretionary energy to their

employer (Barrett Values Centre),

depending on how well-engaged they

feel with their organisation, its purpose,

its vision and its values. Furthermore,

Hewitt research on the 100 best and

worst companies to work for, analysed

values as a key determinant of employee

well-being.

Primeast work with you, collaboratively, to help you meet the challenges of an unpredictable world where metrics matter and people are the drivers of organisational growth. Primeast provides an end-to end process, designing customised solutions to support leadership development needs at all levels, from graduates and first-line managers to senior leadership executives. Accredited in a range of leadership tools and development methods, our consultants are industry-experienced and highly skilled at supporting teams and individuals, applying a proven toolkit in a flexible way.

PERFORMANCE MATTERS PEOPLE COUNT

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Primeast has been operating for over 30 years, serving clients in the field of leadership development globally across a range of sectors including the pharmaceutical, bio-sciences and healthcare industries. We have a proven track record in delivering significant impact and tangible results. As trusted partners, we work with organisations to develop leadership effectiveness, yielding exciting results: high-performing teams that work efficiently, cohesively and dynamically to overcome project restrictions in order to deliver faster and better with profound cost savings. Our background in experiential learning has informed our approach, which focuses on the application of learning to the specific organisational and sector challenges that individuals and teams face. As a consequence, clients report embedded behaviour change and long-term return on investment.

ABOUT PRIMEAST

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When training focuses on function and delivery in isolation, it becomes transactional, and typically results in a return to default behaviours. Our approach is rooted in experiential development and the application of learning back in the workplace. Our facilitators understand the specific organisational challenges of our clients, and proactively manage the learning experience to ensure participants apply their learning directly. As a result, participants and clients report long-term impact, genuine behaviour change and significant, measurable outcomes. From the outset, we listen, engage and align ourselves with your organisation, so that we are able to actively manage the learning transfer at the point of delivery. Our associates and consultants are highly skilled, industry-experienced and accredited in a range of evidence-based leadership development tools and methods.

HOW WE WORK

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IMPACT – Empowering leaders with the skills to continue developing self and others for long-term results WORLDWIDE – 120+ associates worldwide, providing culturally sensitive expertise where you need it EXPERIENTIAL – Real transfer of learning to workplace; applied and embedded behaviour change EXPERTISE – Certified and industry experienced consultants delivering highly engaged, managed and applied learning TRUSTED – Working as trusted partners developing the most effective solution to ensure desired outcomes are achieved SUPPORT – Dedicated project teams, including design and administration, ensuring a pain-free and impactful experience

APPROACHING DEVELOPMENT DIFFERENTLY The benefits of working with PRIMEAST

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PRIMEAST GLOBAL HEADQUARTERS

CONTACT DETAILS

5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom

Tel: +44 (0) 1423 531083

Email: liz.clarkson@primeast.com

For a fresh approach to leadership development that works and helps you meet the challenges you face, speak to one of our team

nicola.lewis@primeast.com

PRIMEAST NORTH AMERICA

1600 Perrineville Road, Monroe Township, NJ 08831, United States

Tel: +1 609 6428821

Email: beth.williams@primeast.com

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