The Future of Automotive

KEY DRIVERS IMPACTING ON DEVELOPMENT NEEDS IN AUTOMOTIVE

Differentiation and positioning to drive business growth

Changing marketplace and channels

Changing customer demands

A customer-centric approach to create service experience which cannot be replaced with AI or technology

Changing consumer behaviour – need to build trust, connect and engage with a more sophisticated buyer

Increasing need to be able to provide online access for customers

Optimising commercial revenue opportunities through service innovation