Future Skills Future Thinking USA

Developing a Blueprint for a Better Future

When we begin to consider developing a blueprint for a better future, we must start with purpose. Purpose is the ‘golden thread’ for organizations (CIPD, 2010).A shared sense of purpose is the true identity of an organization and should connect all aspects of strategy. Research conducted byCIPD (2010) evidences a direct correlation, amongst over 2,000 respondents, between a shared purpose and employee satisfaction, engagement and sustained performance. More recently, Polman and Winston (2021) explore many examples of organizations thriving as a result of purpose driven leadership over the shareholder model – most significantly at Unilever, where Polman held a highly successful tenure as CEO, from 2009 to 2019, advocating the principles of purposeful leadership. Clive Wilson (Primeast) explored the concept of purpose in detail in ‘Designing the Purposeful Organization’ (2015) by looking at the eight conditions which must be addressed for an organization to achieve its purpose (known as PrimeFocus TM ). Primeast has adopted Wilson’s PrimeFocus TM framework and supported organizations (including Google, Bupa, Kia and more) with strategic alignment and purposeful leadership projects for over 30 years. This approach to organizational development ensures that organizations are successfully aligned for a sustainable and better future and has proven to unlock talent and have a profound impact on the individuals who take part – leading to far greater self-actualization, and a greater sense of purposeful and valued contribution. In this paper, we use our experience and frameworks – along with the knowledge gleaned from recent research – to give you, as leaders, a blueprint for becoming future fit.

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