FUTURE SKILLS FUTURE THINKING

Developing a Blueprint for a Better Future

When we begin to consider developing a blueprint for a better future, we must start with purpose. Purpose is the ‘golden thread’ for organisations (CIPD, 2010). A shared sense of purpose is the true identity of an organisation and should connect all aspects of strategy. Research conducted by CIPD (2010) evidences a direct correlation, amongst over 2,000 respondents, between a shared purpose and employee satisfaction, engagement and sustained performance. More recently, Polman and Winston (2021) explore many examples of organisations thriving as a result of purpose driven leadership over the shareholder model – most significantly at Unilever, where Polman held a highly successful tenure as CEO, from 2009 to 2019, advocating the principles of purposeful leadership. Clive Wilson (Primeast) explored the concept of purpose in detail in ‘Designing the Purposeful Organization’ (2015) by looking at the eight conditions which must be addressed for an organisation to achieve its purpose (known as PrimeFocus TM ). Primeast has adopted Wilson’s PrimeFocus TM framework and supported organisations (including Google, Bupa, Kia and more) with strategic alignment and purposeful leadership projects for over 30 years. This approach to organisational development ensures that organisations are successfully aligned for a sustainable and better future, and has proven to unlock talent and have a profound impact on the individuals who take part – leading to far greater self-actualisation, and a greater sense of purposeful and valued contribution. In this paper, we use our experience and frameworks – along with the knowledge gleaned from recent research – to give you, as leaders, a blueprint for becoming future fit.

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