FUTURE SKILLS FUTURE THINKING

Case Study: Innovation and Success (Cont.)

In 2004, iPod sales overtook Sony Walkman globally and became the new market leader in portable players, showing that sometimes innovations arise not from the company who made a breakthrough, but from someone else who takes this idea even further. What Sony lacked was a culture of cooperation. Their departments were encouraged to be in competition with each other, rather than cooperating, whereas Apple benefited from harnessing different knowledge and ideas from across the company due to excellent leadership and the talent they employed and empowered. In other words, Apple optimised the change network approach. Notably, their overall vision was clear and expertly communicated, and change and creativity was embedded throughout the organisation, underpinning the culture and values of both leaders and teams.

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